Event: Jack Daniels Mobile Experience

Trevor, my neighbour and long time Jack supporter, told me about a promotion running at Midmar at N1 City Value Centre - the Jack Daniels Mobile Experience. The promotion ran on 27, 28, 30 and 31 December 2008. I had to go take a look what all the fuss was about.

I arrived there pretty late in the afternoon and immediately saw the 'Mobile' part of a experience - a huge Jack Daniels truck, parked outside the bottlestore. Lots of loud music but a strange lack of crowds. Probably due to the late hour? Who knows... earlier, I believe it was pumping!

The jist of it: You buy a bottle of Jack Daniels at Midmar and then take your slip across to the Mobile Experience. You are then taken for a tour through the truck. The guide gives you some background on Jack Daniels, the man and also gives you information on Jack Daniels, the whiskey.

Did you know that no one really knows when Jack Daniels (the man) was born? A town fire destroyed the courthouse records, and conflicting dates on Mr. Jack's and his mother's headstones have left his date of birth in question. It’s customary to celebrate Mr. Jack’s birthday in September – so he gets a whole month. But for a man as unique as Jack Daniel, one day just wouldn’t seem proper, anyway (hey, Trevor?)

On leaving the truck, you present your till slip to the Chef manning the gas weber and he gives you the most amazing burger you have ever tasted - real home made patty lathered in Jack Daniels Secret Sauce. I sat at the tables that were provided and was brought a glass of freshly squeezed, homemade lemonade.

Well worth it, even though I really don't often drink Jack Daniels. I took my bottle to Boys Night on Thursday and we made short work of it there...

I'll leave you with this: Mr. Jack Daniel passed away due to an injury he sustained when kicking his safe early one morning at work. The moral of the story: Never go to work early!

p.s. Why not try your hand at cracking Jack's safe? Click here